Pianeta PUCCI, is a virtual reality experience that proposes a new way of exploring the prints and the colours of the brand. Through the use of virtual reality, the visitor has the opportunity to immerse himself in a surrealistic interpretation of the Pucci universe - showcasing a deconstructed version of the historic palazzo Pucci, Emilio Pucci heritage headquarters, and its renaissance decor including busts highlighted in the iconic "Emilio Pink". Elsewhere, elements of the florentine city appear including a "Puccified" duomo.
“Journées Particulières de LVMH” - Palazzo PUCCI Florence 2018
“The Luxury World Discovery” - Les Galeries Lafayette 2018
interactive environments, virtual reality, prints, florentine architecture